The State Farm Agent's Field Guide
Putting AI to Work in Your Agency
Ten prompts and fifteen minutes from now, AI stops being a toy and starts doing real agency work.
What's inside
- 01
The five-step ladder
A plain sequence for putting AI to work, so you always know what comes next — and what can wait.
- 02
An AI is only as smart as what it knows about you
Why generic answers are a context problem, not an intelligence problem, and what to feed it first.
- 03
AI you own vs. AI you rent
The quiet difference that decides whether your work compounds or disappears when a tool changes.
- 04
Two honest paths
Build it yourself, or have it built and own it outright. What each one actually asks of you.